Kensington Academic Pathways (KAP) is a London-based provider of online undergraduate, postgraduate, and executive training programs. To establish credibility in the competitive global education sector, KAP required a sophisticated brand identity and a robust digital platform. PrimaTree was selected as the agency to manage the full scope of their launch, ensuring a professional and consistent image across all channels.
Our Role & Responsibilities
PrimaTree served as the digital and creative agency for KAP, delivering a comprehensive suite of services:- Branding & Identity: Designed a professional logo and visual system that reflects academic excellence and authority.
- Website Design & Development: Engineered a responsive, information-rich website that allows prospective students to browse courses, view accreditations, and apply online.
- SEO Strategy: Implemented targeted SEO campaigns to improve visibility for competitive keywords related to “online MBAs” and “executive training.”
- Company Profile: Designed a comprehensive corporate profile that effectively communicates KAP’s mission, values, and program offerings to stakeholders.
- Printed Media: Created high-quality brochures, business cards, and marketing collateral to support KAP’s offline recruitment and networking efforts.
Key Features
- Intuitive Course Finder: A structured navigation system allowing users to filter programs by level (Undergraduate, Postgraduate, CPD) and subject.
- Student Portal Integration: A seamless gateway for enrolled students to access their learning materials and resources.
- Mobile-Optimized Design: A fully responsive interface ensuring that students can access program information from any device.
- Direct Application Pathways: Streamlined contact forms and clear calls-to-action to facilitate student enrollment and inquiries.
