Arawheels is a flagship digital product owned and operated by PrimaTree. It stands out as one of the first Arabic websites to focus heavily on Electric Vehicles (EVs), bridging the gap between traditional motoring and the future of transportation. By providing accurate specifications for both internal combustion and electric cars, the platform has become a definitive guide for buyers, generating over 3.5 million page views per year.
Our Role & Responsibilities
As the owners and creators of Arawheels, PrimaTree executed every stage of the platform’s development and ongoing growth:
- Specialized Content Creation: Produced a vast database of vehicle specifications and educational articles, specifically designed to demystify EV technology for Arab consumers.
- Branding & Identity: Designed a dynamic logo and visual identity that captures the innovation and speed of the modern automotive world.
- UI/UX Design: Created an intuitive interface that simplifies complex technical data, such as battery range and charging speed,s for the average user.
- Full-Stack Development: Engineered a robust, high-performance website capable of handling millions of visitors and complex filtering for EV-specific features.
- SEO & Digital Marketing: Implemented a rigorous SEO strategy to dominate search results for car models and emerging EV terminology across the region.
- Social Media Management: Built an engaging community to connect with car enthusiasts and drive awareness about the shift to electric mobility.
Key Features
- Dedicated EV Specifications: A specialized data engine displaying critical EV metrics like battery capacity, estimated range, and charging times.
- EV Education Hub: A content section focused on news, guides, and reviews to help users understand the benefits and logistics of electric ownership.
- Comprehensive Car Database: Detailed specs for thousands of traditional and hybrid car models.
- Regional Pricing Engine: Up-to-date pricing information for vehicles across various Middle Eastern markets.
- Compare Cars Tool: A feature-rich comparison engine allowing users to view petrol and electric vehicles side-by-side to make informed decisions.
The Result
Arawheels has rapidly grown into a market leader. With 1.5 million+ annual active users, the platform stands as a testament to PrimaTree’s foresight in identifying the EV trend early and building a content-rich digital product that leads the market conversation.
